The lockdown of the United States economy, which was designed to slow the coronavirus’ spread, changed the way consumers browse, shop and pay for purchases. Businesses that didn’t have eCommerce channels could not sell their products, while eateries that lacked online ordering couldn’t serve diners. Small and medium-sized companies faced the choice...
Saving Main Street: How A Business School Is Helping Toronto SMB Retailers
If there’s a playbook for Main Street’s migration to digital, Toronto’s Schulich School of Business is authoring a very effective chapter. It starts with a public-private partnership, has a great pizza story in the middle and ends with a feisty attitude in the face of a devastating pandemic. In an...